Google AdWords For Dummies

Google AdWords For Dummies

Description

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
* Boasts approximately 85 percent updated or new content * Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more * Incorporates changes to the AdWords interfaces * Shares best practices in split testing, opt-in landing page structure, and ad group structure * Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!


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Details

Author(s)
Howie Jacobson, Joel Mcdonald, Kristie Mcdonald
Format
Paperback | 432 pages
Dimensions
189 x 234 x 30mm | 686g
Publication date
06 Dec 2011
Publisher
John Wiley & Sons Inc
Publication City/Country
New York, United States
Language
English
Edition Statement
3rd Edition
ISBN10
1118115619
ISBN13
9781118115619
Bestsellers rank
94,137